Your news, written like news.
Launch Headlines is a press release service run like a newsroom. Senior editors write, fact-check and copyedit your announcement — you approve every word — then it goes out across up to 300+ live placements, with a complete placement report to prove it ran.
SENIOR EDITORS · AP-STYLE COPYDESK · LIVE-LINK REPORTS
DISTRIBUTION NETWORK INCLUDES
PLACEMENT MIX VARIES BY PACKAGE — SEE THE HONEST BREAKDOWN
Most press releases die in a database.
Blasted to ten thousand inboxes, written like advertising, and reported with reach numbers nobody believes. The release itself was never the problem — the way this industry treats it is.
Written like ads
Superlatives, exclamation marks and marketing copy — everything an editor deletes on sight. A release should read like the story a journalist would have written anyway.
Blasted, not placed
Cheap syndication dumps your news onto sites no one reads, then calls the combined traffic of those sites your “reach.” Volume is not visibility.
No proof it ran
Most services end at “sent.” You should end with a report: every placement, every live link, every pickup — verifiable in one document.
A press release is journalism's raw material. Ours arrive ready to print.— The Launch Headlines Copydesk
A copydesk and a wire, under one masthead.
Press Release Writing
Senior editors turn your brief into a newsroom-grade release: AP style, real quotes, a headline that earns the click, and zero marketing fluff. Two rounds of edits included.
Read About the Desk →
Service · DistributionPress Release Distribution
From broad syndication to FOX, ABC and NBC affiliate networks, NewsBreak.com and recognized media placements — tiered honestly, so you always know what is syndication and what is a named placement.
See the Network →
From brief to byline in four moves.
File your brief
Tell the desk what happened — launch, funding, milestone, hire. Ten minutes, one form. We chase the details, not you.
DAY 0The desk writes
A senior editor drafts your release in AP style — headline, dateline, quotes, boilerplate — and fact-checks every claim.
DAY 1–2You approve
Review the proof like an editor-in-chief. Two rounds of revisions are included in every writing package — no surcharges.
DAY 2–3On the wire
We distribute to your package's network after your sign-off, then deliver a complete report with every live link.
DAYS 3–14Four editions. One standard.
Every package is editor-reviewed and reported with live links. One-time pricing — no subscriptions, no surprise add-ons.
Professional writing and broad online distribution.
- 500+ word press release, written for you
- 250+ live placements
- Up to 3 content links
- Client approval before publishing
- Complete placement report
Expanded reach across recognized news affiliate networks.
- 500+ word press release, written for you
- 300+ live placements
- FOX, ABC & NBC affiliates
- NewsBreak.com placement
- Complete placement report
Broad distribution plus placement on a recognized media website.
- 500+ word press release, written for you
- 250+ live online placements
- 1 recognized media placement
- 3 in-content links + 1 company bio link
- Delivery in ~14 days
Expanded distribution plus a premium recognized media placement.
- Everything in Professional Distribution
- 1 premium media placement
- 3 in-content links + 1 company bio link
- Complete live-link report
- Delivery in ~14 days
NEED SOMETHING BESPOKE? TALK TO THE DESK — AGENCY & MULTI-RELEASE RATES AVAILABLE
What the fine print elsewhere won't tell you.
The press release industry runs on inflated numbers. We would rather publish the truth — it's kind of our whole thing.
Syndication is not earned media
Syndication republishes your release across a network. Earned media is a journalist choosing to cover you. We sell the first, honestly — and our top editions add individually secured placements on recognized media sites, labeled as exactly that.
“Reach” numbers are inflated
“Reach 75 million readers” means the outlets' combined traffic — not readers of your release. We report what actually matters: named placements and live URLs you can open.
Our guarantee, in writing
If your release doesn't clear our editorial review, you get a full refund. If a guaranteed premium placement doesn't land, that portion is refunded. Almost nobody else in this industry offers either.
Held to a newsroom standard.
Every release that leaves this desk follows the same stylebook — the one working journalists actually use. That's why ours get read instead of deleted.
- AP style throughout — datelines, titles, numerals, the lot
- Inverted pyramid — the news first, the boilerplate last
- Fact-checked claims — every figure sourced before it ships
- Real quotes — human-sounding, attributable, on the record
- No clickbait, no superlatives — editors delete those anyway
- Senior-led, hand-refined — reviewed line by line before the wire
Asked and answered.
Writing takes 1–2 business days and your review takes as long as you need. After approval, placements begin going live within days on Essential Distribution and Professional Distribution. Featured Media and Premium Media include individually secured media placements, so those editions deliver in about 14 days — we quote the honest number upfront.
We do — every package includes a professionally written 500+ word release drafted by a senior editor from your ten-minute brief, with two revision rounds. Already have a draft? Attach it and the desk will polish it to AP style instead. Either way, nothing publishes until you approve the proof.
It depends on the package, and we say so plainly. All tiers include 250–300+ live placements across our online news network. Professional Distribution and Premium Media add FOX, ABC and NBC affiliate distribution plus a NewsBreak.com placement; Featured Media and Premium Media add a recognized or premium media placement secured individually. Your report lists every URL.
Every placement with its live link, delivered once distribution wraps as an online report and PDF. No estimated-reach theater — just URLs you can open, clean enough for an agency to forward straight to a client.
Releases are published with clean structure, schema metadata and up to three anchor links, and syndicated placements are indexed by search engines and AI systems alike. We don't promise rankings — nobody honestly can — but we do structure every release so search and AI assistants can find, parse and cite it.
If a release can't clear our editorial review — and we can't fix it within the included revisions — you receive a full refund. We'd rather return your money than put something on the wire with our name on it.
Ready to make news?
File your brief today. A senior editor — not a sales rep — reads every one.